WSI Marketing, Surf, Search and Social

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Category: Webinar
Tags: Digital Marketing . Display Advertising . online presence . pay per click . PPC . web . Webinar . wsi-webdesign

Facebook is one of the very high traffic social media sites and I am always being asked how to incorporate it into a digital marketing strategy and effectively use it to drive business results. Firstly you need to decide on your social media marketing strategy and see if Facebook is a good fit for your target audience. But let’s assume you have decided to use Facebook; what are the next steps?

Category: Socail Media
Tags: Digital Marketing . Facebook . fan page . online brand . smm . social media

Search Engines evaluate who is linking to your website to determine how relevant your website is within your industry. Pages that are linked to more frequently are weighted higher by search engines and are more likely to be visited.

Inbound links or “back links” are considered a vote of confidence for your website. Therefore getting “quality links” is an integral part of ranking higher than your competitors on the search engines.

Category: Internet marketing
Tags: analytics . blog . Internet marketing . marketing strategy . SEO service

Seeing as how we’re right at the beginning of a new year, we thought it fitting to have our first free webinar of 2011 dedicated to starting the year off right. Coming up on Wednesday, February 2nd 2011, you can join us for a free webinar entitled “Online Reputation Management: 3 Steps to Balance Risk and Reward!”

This particular webinar is specially geared to ensuring that your online brand is ready to effectively leverage the digital marketing realm this year. After all, expert...

Category: Webinar
Tags: analytics . blog . marketing stategys . Networking

Over the weekend one of my family members asked me a question “What’s the benefits of using Twitter?” I have decided to put a short post together outlining some of them. I mostly use Twitter for researching and to promote my content. Usually when I have written a new post, I post a description with a link of the post I have made.

Find some benefits of using Twitter below:

• Researching: Research industry specific topics. Great...
  
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  Category: Socail Media, Uncategorized
  Tags: Digital Marketing . micro blogging . online reputation . social media . twitter

If you want your website to be a success online, you will need to think and plan strategically about your website visitors and what action you want them to take. Most websites don’t do this. This is what will set you apart from the rest. Your website is your business image to the world open for everyone to see.

Do you want your website visitors’ first impression about your business to be good? If you answered yes, find some tips below to incorporate into your digital marketing strategy...

Category: Internet marketing
Tags: business webiste . business website . call to action . Digital Marketing . website tips . website trust

I wanted to thank every one who has been following me, and I apologies for not posting over the last few month but have had some personal issues but I’m back up and running. So I will do my best to give you some good material to read with content you can take away and use.

thank you

Bruce Allen
                                                                                                                                   

What really defines Social Media (Web 2.0)? Is it just the technology or the human side? We usually tend to always talk about the technology that is involved with Web 2.0 such as Blogs, Wikis, RSS, AJAX, Api’s, XML, etc.  Although it is the technology that makes Web 2.0 work, this transformation is really sparked by basic human needs.

Social media/networking is about collaboration, connecting, sharing, interacting and expression. With Web 2.0, the online world is being...

Category: Internet marketing
Tags: human interaction . human needs . social media . Social Media Marketing . web 2.0

Getting a fully functional, effective website isn’t something that “just happens” after you sign a deal with a client. Clients can get extremely excited about the idea of having a new website and if they’ve bonded with you, they’ll assume you know exactly what they are expecting. Re-doing work because you didn’t ask the right questions in the beginning is a time-consuming mistake.

Here are some things to ask from your client before you get cracking:

High resolution...

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Category: web design
Tags: Bruce Allen . Copywriting . designing . Website Design . WSI . wsi-webdesign

Internet marketing is the use of the web to advertise, promote and to sell products and services.  A strategic internet marketing plan is quite similar to a strategic business plan, just with a focused and narrower objective.

In building your internet marketing plan,...

Category: Internet marketing
Tags: blog marketing . Internet marketing . marketing plan . Online Marketing