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Twitter Benefits in a Nutshell

Posted by Bruce On January - 17 - 2011

Over the weekend one of my family members asked me a question “What’s the benefits of using Twitter?” I have decided to put a short post together outlining some of them. I mostly use Twitter for researching and to promote my content. Usually when I have written a new post, I post a description with a link of the post I have made.

Find some benefits of using Twitter below:

  • Researching: Research industry specific topics. Great way to get topics for new Blog posts;
  • Communication Tool: Follow and be followed. Start a conversation;
  • Twitter Feed reader: Yep thats right. You can subscribe to the people you are following’s RSS tweet feeds;
  • News: People post news topics as they happen. Real time information;
  • Recruitment: I follow some of these (http://twitter.com/NewYorkWebJobs);
  • For Fun: What are you doing right now? Post it on Twitter and see other people’s responses;
  • Competitive Intelligence: Find out what your competitors are up to. Be the spy;
  • Engage with your target audience: Tell your Pizza fan club about the new Pizza you have made;
  • Build a reputation: Post regularly about your topic;
  • Build credibility: Become an expert in your topic;
  • Build trust: Keep on doing the above;
  • Promote your “content”: Share what you have posted, new website, pizza you have made, etc;
  • Promotion: Promote your pizza;
  • SEO Boost: Gain traffic to your website, blog, etc;
  • Ask Questions: Most searches on the search engines starts with a question. Ask your question to your followers;
  • Receive answers: Real time results are the best!;
  • Press releases: Post about any press releases;
  • Internal communication tool: Tweet that your secretary should come to work now;
  • External communication tool: Tweet to your friends that you have been fired;
  • For conferences: You can even have a conference on Twitter if you want to;
  • Re-enforce Your Brand: Tell the world about your Pizzeria;
  • Marketing Opportunities: Promote your pizza special on Wednesdays;
  • Networking Opportunities: Maybe someone wants to buy your Pizzeria;

Found a post with 101 Twitter resources that can help you on your Twitter path. Find a couple below:

When used strategically, Twitter can prove to be a very powerful tool in your company’s digital marketing strategy. Visit our site to read more about how social media can build your credibility and reputation online!



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