WSI Marketing, Surf, Search and Social

Uncover secrets to online display advertising with WSI’s complimentary whitepape | Download now

Hopefully you’ve already registered for the upcoming webinar on April 7^th, “Display Advertising: The Billboards of the Web.” Along with the webinar, WSI has released a complimentary whitepaper of the same title with extra tips and techniques for your business’ digital marketing strategy.

This whitepaper was prepared with your business’ goals in mind. And online, it’s undeniably important to increase your brand awareness and drive more traffic to your business’ website. Visibility among your online audience is key to your success. This whitepaper helps you discover the ins and outs of leveraging display advertising best practices to boost your online presence.

Some highlights of the whitepaper include:

• Types of display advertising
• Measuring your display ads
• How to improve display ad performance
• Pay-per-click advertising vs. display advertising

Seeing as how we’re right at the beginning of a new year, we thought it fitting to have our first free webinar of 2011 dedicated to starting the year off right. Coming up on Wednesday, February 2nd 2011, you can join us for a free webinar entitled “Online Reputation Management: 3 Steps to Balance Risk and Reward!”

This particular webinar is specially geared to ensuring that your online brand is ready to effectively leverage the digital marketing realm this year. After all, expert planning and a strategically implemented social media strategy can drastically transform any company’s online presence. It has the capacity to launch a local, small-scale business into an international brand name!

However, on the other hand, a company who chooses to ignore its online presence and what customers are saying about them online can be equally damaging. As many online advantages as there are for your brand, there are just as many disadvantages and risks as well!

So, on February 2nd join us for a webinar, where we’re set to discuss:

* 3 steps to effective ORM
* What “ORM” really means – the ins and outs of online reputation management
* How to protect your brand against trademark / company name violations
* Crisis management strategies

There are 2 free sessions available!

Here are the registration details:

Session One

Date: Wednesday February 2nd, 2011

Time: 1:00PM – 2:00PM EST

REGISTER NOW!

Session Two

Date: Wednesday February 2nd, 2011

Time: 1:00PM – 2:00PM GMT

REGISTER NOW!

We’ve already scheduled next month’s free Internet marketing expert webinar, and this particular digital marketing topic aims to teach you how to effectively convert your website traffic into paying customers. Facilitated by Chuck Bankoff, it’s set for Wednesday, September 15, 2010, and it’s appropriately entitled “Landing Page Design: Common Mistakes and Techniques.”

Chuck is a Landing Page and Conversion Expert at WSI and a WSI Certified Research, Chuck is an outstanding source for world-class, proven Landing Page Design strategies and Conversion Architecture.

This particular webinar topic, brings one very important aspect to mind: People do NOT read on the Internet! They SCAN! So you’ll generally only have a few seconds to grab your visitors’ attention and convince them to stay and explore further on your website. More often than not, they merely take a peak at your page and move on. Needless to say, it’s a tough audience to deal with and conducting business on the Internet is no easy task.

You may also want to consider the common mistakes that are made in landing page creation. Remember, even the smallest of mistakes can cost you a customer!  So Chuck will cover everything from what you should and shouldn’t do as you develop your company’s landing pages.

This particular topic was actually featured in a webinar last year. But, since then, we’ve had so many requests for a second session from those who either missed it or simply wanted a refresher session. In other words, we’re expecting seats to fill up very quickly! I hope you’ll join us on September 15^th, 2010, so be sure to register before it’s too late.

Chuck will be conducting 2 free webinar sessions. Here are the registration details:

Session One

Date: Wednesday, September 15, 2010

Time: 2:00 PM – 3:00 PM EDT

Register Now!

Session Two

Date: Wednesday, September 15, 2010

Time: 5:00P PM – 6:00 PM BST

Register Now!

Thank you to everyone who was able to join us yesterday for this month’s free webinar “PR on a Shoe String.” Facilitated by one of WSI’s PR and Social Media experts, Tracy Spence, this special webinar tackled some best-in-class business strategies on how you can generate PR campaigns on a “shoe string” budget.

All attendees are sure to have benefited from Tracy’s industry expertise. Each one hour session was packed with the ins and outs of how you can develop simple – yet highly effective – public relations and social media strategies to generate publicity for your company. So, now there’s no way you can be left behind in the social media boom.

Tracy Spence has been with WSI since 2005 and has been instrumental in providing leading edge public relations strategies for her clients as well as for several business and digital marketing seminars, including one of WSI’s Global Conventions. What’s more, is that Tracy is a regular blogger right here for the WSI Digital Marketing blog, so everyone is sure to gain continual tips and industry secrets on how the role of PR and social media can serve as profit-driving business solutions for your company.

And in remaining true to her character, Tracy has provided even more resources that will give you the knowledge to increase your brand and business online with a complimentary whitepaper “PR on a Shoe String: Online PR Using Social Media.”

All in all, this was another excellent edition in WSI’s Internet Marketing Expert Webinar Series. This is a year-round initiative from the WSI Franchisee Network, who work tirelessly to facilitate free webinars and complimentary whitepapers each month, covering topics that will prove to drive online sales and growth for your company. So, keep an eye out for an announcement of our next great webinar topic.

Click here to download your complimentary whitepaper: “PR on a Shoestring: Online PR using Social Media.”