WSI Marketing, Surf, Search and Social

Over the weekend one of my family members asked me a question “What’s the benefits of using Twitter?” I have decided to put a short post together outlining some of them. I mostly use Twitter for researching and to promote my content. Usually when I have written a new post, I post a description with a link of the post I have made.

Find some benefits of using Twitter below:

• Researching: Research industry specific topics. Great way to get topics for new Blog posts;
• Communication Tool: Follow and be followed. Start a conversation;
• Twitter Feed reader: Yep thats right. You can subscribe to the people you are following’s RSS tweet feeds;
• News: People post news topics as they happen. Real time information;
• Recruitment: I follow some of these (http://twitter.com/NewYorkWebJobs);
• For Fun: What are you doing right now? Post it on Twitter and see other people’s responses;
• Competitive Intelligence: Find out what your competitors are up to. Be the spy;
• Engage with your target audience: Tell your Pizza fan club about the new Pizza you have made;
• Build a reputation: Post regularly about your topic;
• Build credibility: Become an expert in your topic;
• Build trust: Keep on doing the above;
• Promote your “content”: Share what you have posted, new website, pizza you have made, etc;
• Promotion: Promote your pizza;
• SEO Boost: Gain traffic to your website, blog, etc;
• Ask Questions: Most searches on the search engines starts with a question. Ask your question to your followers;
• Receive answers: Real time results are the best!;
• Press releases: Post about any press releases;
• Internal communication tool: Tweet that your secretary should come to work now;
• External communication tool: Tweet to your friends that you have been fired;
• For conferences: You can even have a conference on Twitter if you want to;
• Re-enforce Your Brand: Tell the world about your Pizzeria;
• Marketing Opportunities: Promote your pizza special on Wednesdays;
• Networking Opportunities: Maybe someone wants to buy your Pizzeria;

Found a post with 101 Twitter resources that can help you on your Twitter path. Find a couple below:

• My Tweeple – Manage your following and followers.
• The Twitter Blog – Follow their official blog.
• Explore Twitter – Learn more about Twitter.
• Twitter Search - Search in Twitter.
• TwitterVerse – What is Twitter doing lately?
• Tweetmeme – Twitter meme.
• The Twitter Blacklist – Spammers are everywhere. Protect yourself.
• Twitterholic – Shows popular Twitter feeds.
• YouTwit – Put Twitter status on Google maps.
• Twitterberry – Mobile client for Blackberry.
• Email Twitter – Mobile client.
• Twoble – Mobile client for Windows Mobile Pocket PCs.
• TwitterMail – Tweet via email.
• OutTwit – Use Twitter from Outlook.

When used strategically, Twitter can prove to be a very powerful tool in your company’s digital marketing strategy. Visit our site to read more about how social media can build your credibility and reputation online!

With only a week left until our free webinar, we have just released the supplementary whitepaper “Blogging to Build a Reputation Online.” As we all continue to witness the rapid evolution of technology, blogging is proving to be more and more essential in order to establish a web presence. A company blog is undeniably a digital marketing tool that your business cannot afford to ignore.

Prepared by Eric Cook – a Certified Internet Business Consultant with WSI,  who is also hosting the free webinar of the same topic – this complimentary whitepaper will take you through the Ins and Outs of leveraging a blog to enhance your company’s image and solidify your expertise with your online customer base. A blog can give you, your employees,and your consumers the opportunity to post thoughts, share experiences and showcase what you know. You don’t even have to be a ‘webmaster’ to master the technique of blogging. It’s all about interacting with your audience to develop a relationship and build your brand’s credibility. Considering that many believe that “your reputation precedes you,” blogging is an outstanding way to ensure that your company’s reputation is a positive one!

Some key highlights of this whitepaper include:

• How-to’s for promoting reader engagement
• Tips for dealing with both the good and back feedback from your readers
• Techniques for measuring your blog’s return on investment

Click here to download your complimentary copy of our whitepaper “Blogging to Build a Reputation Online.”

Have you ever Googled your name, business, brand, product, or website? Try it; you may be surprised by the results. Some companies have lost significant business and authority with their potential customers because of what is written online about them. Even if your business doesn’t have its own website, the Internet could still be damaging your reputation.

Why?

Disgruntled employees or customers could leave negative reviews on review websites. These may even be false negative reviews that have been written by competitors to try and ruin a reputation. Whatever the reasons, it’s likely to be having some kind of damaging effect on your business and you should take action.

Legal Action

Getting negative reviews and posts removed is a lengthy battle that could incur costs and you may not even manage it in the end. Online publishers can be difficult to trace and ISPs (Internet Service Providers)  are often unwilling to remove search engine listings. It can take several months or even years if you are successful and this may only deal with one such post on one website. If the writer is trying really hard to ruin your name then they are likely to re-word their negative piece and then post it elsewhere. And what if the legal action is unsuccessful?  This can give the story even greater publicity!

So, whilst there are legal avenues designed to help remove false negative publicity, it is better to take action and implements a savvy digital marketing strategy, which will perhaps work to bury the negative online content and replace it with positive or informative pieces.



Of course, there are countless other methods to maintaining a positive online reputation! contact us uf you would like more information

Digital marketing, we tend to believe, is the kind of process that needs to take its time to simmer and brew before any real results become visible. However, nearly one-half of all transactions and three-quarters of opens and clicks happen within in the first day of e-mail receipt, according to recent research by Expert CheetahMail. These findings support the power and nearly instant gratification of e-mail marketing. Just how we tap into this magic and what the content of our emails should be are the big questions. With eye-catching content, time-limited offers and special coupons for email users, a little good-natured persistence in the form of email marketing can bring you and your business instant happiness, too.
Timely and unique content is the first step to high clickability.

Across all marketing platforms, the things that get a second look are those that are shiny and fun. This where your strong branding and unique voice has a chance to shine. Your logo and signature colors should be strongly represented in the body of the message. Folks should get the sense that they are being welcomed into your business via email. Knowledgeable and interesting content is key. No one will scroll down to cash in on that special offer if the wording is a snooze fest. Staying conversational and excited will help your clients stay awake and remember you in the sea of marketing emails.
Build a Customer Base

The study found that emails with unique deals for clients were big winners. So big, in fact, that a reported 59 percent of time-limited offers yielded transactions in the first day. Coupons brought in a lower first day number at 31 percent but the number grew over time. The lesson here is that by rewarding our customers for opening the email, we’re not only building a client base but insuring that users will be clicking again to see if there’s another deal inside your next email.
Stay Dedicated to Email Marketing!

The final email marketing mantra is an oldie, but a goodie: Never give up. E-mail marketing, even with its instant results, can take time. As with any marketing strategy, email marketing requires diligence; the businesses that strike gold with it are the ones who keep doing it. As your email marketing practice becomes regular, your results are sure to follow. So what are you waiting for?