WSI Marketing, Surf, Search and Social

Uncover secrets to online display advertising with WSI’s complimentary whitepape | Download now

Hopefully you’ve already registered for the upcoming webinar on April 7^th, “Display Advertising: The Billboards of the Web.” Along with the webinar, WSI has released a complimentary whitepaper of the same title with extra tips and techniques for your business’ digital marketing strategy.

This whitepaper was prepared with your business’ goals in mind. And online, it’s undeniably important to increase your brand awareness and drive more traffic to your business’ website. Visibility among your online audience is key to your success. This whitepaper helps you discover the ins and outs of leveraging display advertising best practices to boost your online presence.

Some highlights of the whitepaper include:

• Types of display advertising
• Measuring your display ads
• How to improve display ad performance
• Pay-per-click advertising vs. display advertising

E-mail marketing campaigns, pay-per-click ads and electronic newsletters, are just a few of the online strategies that are lumped together in the category of digital marketing. But on the other hand, digital marketing also includes SMS-driven contests, Twitter-based promotions, and Facebook page management. So when it comes to creating your business’ digital marketing plans, where should you begin?

For many businesses, your digital marketing strategy needn’t be complicated, expensive or time-consuming. Basically, your strategy needs to consider your clients. Ask yourself some simple questions about your clients to determine what you should pursue in your business’ digital marketing efforts.

Do you keep in touch with clients via social media?

Are your clients the type that responds to e-mail marketing and offers?

Would they be receptive to new forms of interaction like Twitter or Foursquare?

Once you have answered all your questions, you can start to develop a checklist for your digital marketing plan.

Arguably, one of the hottest forms of digital marketing is social media marketing. So if you plan to implement it, there are a few things to consider. While social media is relatively low cost and easy to operate, it must be constantly updated and monitored in order to be effective. This means you or someone you hire must have the time, energy and the know-how in order to keep your social media accounts engaging and interesting to your clients. Likewise, Mobile marketing, e-mail marketing and pay-per-click advertisements also require regular upkeep to be successful. Again, before hopping in, make certain you or your digital marketing team has the time!

For many business owners, once you’ve shaped your digital marketing strategy you might discover you can’t possibly tackle it on your own. Hiring an industry expert is always a great way to narrow your focus while leveraging the best in class knowledge of experienced professionals. They can help demystify the process for professionals everywhere.

Contact us  at wsi WebDesign to get more information about  WSI Digital Marketing.

Analytics Data & PPC Optimization

Analytics Data & PPC Optimization to Achieve Meaningful Results:
Using a Network of Tools and a Data-Driven Approach to Optimize PPC Marketing

Download this pay per click advertising and  Guaranteed you will walk away with incredible information to help your internet advertising and internet marketing campaigns.

Think about it, a great website that few people see will not get the marketing results you desire, and with the explosion of online marketing activity, capturing your place online has never been more important.  As the internet becomes the dominant vehicle for marketing, an internet marketing plan including; pay per click advertising, search engine marketing, and social media marketing is essential to compete in the years to come. Too many businesses are failing to fully capture the potential from online marketing, and this is due primarily to a lack of knowledge about the tools available to be successful.

Google has made enhancements to their Adwords platform. Paid search marketing or pay per click advertising, sponsored link marketing, and PPC are all terms that describe the process of paid online advertising with Adwords as the platform to manage paid search marketing. Also, Google has made free to the marketplace its Google Analytics tool, which captures all kinds of data about how people are using your website, where visitors are coming from, and what keywords people are typing to find you. The combination of free Google Analytics and pay per click advertising, Adwords, bring forth opportunities for businesses large and small to succeed online advertising. After all, the more business are successful advertising and marketing online, the more they will spend doing it. In this case, everyone wins – the business and the search engines.

Download Pay Per Click and Website Analytics Whitepaper.

Every landing page should be a reflection of what you know about your customer and provide what they need to know to make a buying decision. Landing pages are companion pages to your ads but they are also valuable little tools that can make or break your online advertising success. This post presents the 6 rules of creating powerful landing pages

1. Determine your customer goal – Determine the final action you want your visitor to take and make that the goal of the landing page. When you achieve this result you can deem your landing page campaign a success. If you are not clear with your goals then most of your visitors are likely to leave without taking any action.
2. Make it consistent with the ad- Consistency will ensure that the customer knows they have found what they are looking for. You need to make sure that the ad and the landing page go together to create a cohesive message. If your message is inconsistent, the path to your goal will be lost.
3. Present a professional design – Your landing page must equal or exceed the quality of your website. The fact that landing pages functions as a single ad doesn’t mean that visitors wont expect a well designed page with graphics.
4. Don’t include extraneous links – with landing pages you need to carefully lay out the path that you need your visitors to take. Don’t throw everything on the page and hope that you will hit on something that interests them.
5. Call for action – you know that anyone who visits your landing page is interested in your products or services since they had to click on your ad to get there. Make sure your visitors know what to do when they get on your website.
6. Track your results – To determine if your pay per click campaign is cost effective, you will want to measure your results. There are two most important statistics to track; the conversion rate & the marketing cost per sale.