WSI Marketing, Surf, Search and Social

Uncover secrets to online display advertising with WSI’s complimentary whitepape | Download now

Hopefully you’ve already registered for the upcoming webinar on April 7^th, “Display Advertising: The Billboards of the Web.” Along with the webinar, WSI has released a complimentary whitepaper of the same title with extra tips and techniques for your business’ digital marketing strategy.

This whitepaper was prepared with your business’ goals in mind. And online, it’s undeniably important to increase your brand awareness and drive more traffic to your business’ website. Visibility among your online audience is key to your success. This whitepaper helps you discover the ins and outs of leveraging display advertising best practices to boost your online presence.

Some highlights of the whitepaper include:

• Types of display advertising
• Measuring your display ads
• How to improve display ad performance
• Pay-per-click advertising vs. display advertising

We’ve already scheduled next month’s free Internet marketing expert webinar, and this particular digital marketing topic aims to teach you how to effectively convert your website traffic into paying customers. Facilitated by Chuck Bankoff, it’s set for Wednesday, September 15, 2010, and it’s appropriately entitled “Landing Page Design: Common Mistakes and Techniques.”

Chuck is a Landing Page and Conversion Expert at WSI and a WSI Certified Research, Chuck is an outstanding source for world-class, proven Landing Page Design strategies and Conversion Architecture.

This particular webinar topic, brings one very important aspect to mind: People do NOT read on the Internet! They SCAN! So you’ll generally only have a few seconds to grab your visitors’ attention and convince them to stay and explore further on your website. More often than not, they merely take a peak at your page and move on. Needless to say, it’s a tough audience to deal with and conducting business on the Internet is no easy task.

You may also want to consider the common mistakes that are made in landing page creation. Remember, even the smallest of mistakes can cost you a customer!  So Chuck will cover everything from what you should and shouldn’t do as you develop your company’s landing pages.

This particular topic was actually featured in a webinar last year. But, since then, we’ve had so many requests for a second session from those who either missed it or simply wanted a refresher session. In other words, we’re expecting seats to fill up very quickly! I hope you’ll join us on September 15^th, 2010, so be sure to register before it’s too late.

Chuck will be conducting 2 free webinar sessions. Here are the registration details:

Session One

Date: Wednesday, September 15, 2010

Time: 2:00 PM – 3:00 PM EDT

Register Now!

Session Two

Date: Wednesday, September 15, 2010

Time: 5:00P PM – 6:00 PM BST

Register Now!

Did you realize that more than 60% of us prefer to do business with a local business in our own neighborhood? As consumers, we’re always searching for “wallet-ready” businesses like auto repair shops, electricians, hair salons, attorneys, restaurants and so on. But each of these businesses has plenty of local competition.

This is precisely why it has never been more important for the business owner to be found in their local town, city or region.

You have people searching for your business online right now and you need to ensure that your business will stand out from your local competition! But competition for placement on the search engines is stiff. How can you possibly guarantee that your business stands out easily and can be found by those who are searching for your product or service?

This question (and more) will be covered in a complimentary whitepaper entitled: “Driving Business with Local Search: Your Customers Are Looking For You!” Written by WSI Search Engine Expert, Tom Petty, this whitepaper can help you realize the benefits, strategies and techniques for developing best-in-class local SEO campaigns.

And to take full advantage of Tom Petty’s search engine know-how, you can also register for the free webinar of the same subject. With both the webinar and the whitepaper, you’ll definitely be well-equipped to improve your business’ online visibility and SEO strategy. This is your free access to invaluable digital marketing expertise and it’s a chance to use gain an edge against your local competition!

Thank you to everyone who was able to join us yesterday for this month’s free webinar “PR on a Shoe String.” Facilitated by one of WSI’s PR and Social Media experts, Tracy Spence, this special webinar tackled some best-in-class business strategies on how you can generate PR campaigns on a “shoe string” budget.

All attendees are sure to have benefited from Tracy’s industry expertise. Each one hour session was packed with the ins and outs of how you can develop simple – yet highly effective – public relations and social media strategies to generate publicity for your company. So, now there’s no way you can be left behind in the social media boom.

Tracy Spence has been with WSI since 2005 and has been instrumental in providing leading edge public relations strategies for her clients as well as for several business and digital marketing seminars, including one of WSI’s Global Conventions. What’s more, is that Tracy is a regular blogger right here for the WSI Digital Marketing blog, so everyone is sure to gain continual tips and industry secrets on how the role of PR and social media can serve as profit-driving business solutions for your company.

And in remaining true to her character, Tracy has provided even more resources that will give you the knowledge to increase your brand and business online with a complimentary whitepaper “PR on a Shoe String: Online PR Using Social Media.”

All in all, this was another excellent edition in WSI’s Internet Marketing Expert Webinar Series. This is a year-round initiative from the WSI Franchisee Network, who work tirelessly to facilitate free webinars and complimentary whitepapers each month, covering topics that will prove to drive online sales and growth for your company. So, keep an eye out for an announcement of our next great webinar topic.

Click here to download your complimentary whitepaper: “PR on a Shoestring: Online PR using Social Media.”